for real estate & living
About Color & ROI
rt in selling Color plays a huge part in selling a house. How you decide to dress your walls can convince a buyer that your home is move-in ready or leave them looking elsewhere. If the goal is to see the sparkle of "love at first sight," consider picking the right paint palette to suit a range of buyer tastes.
Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
Color is the quickest and most inexpensive way to transform your home and make it a happier, calmer, and more productive place to live in. Because colors can evoke different moods, it is important to know how the color of paint in a home will affect your home's atmosphere.
White, Gray and Black
White evokes air, light, purity, truth, sterility, simplicity and youth. Gray evokes elegance, formality, neutrality, respect, stability, subtlety, wisdom, urban sprawl and balance. Black evokes sorrow, mystery, rebellion and sophistication.
Earth Tones
Brown and beige shades promote feelings of calm, nature, richness, tradition and dependability.
Warm Tones
Red, orange, and yellow are warm or hot colors. They evoke intensity, passion, boldness, energy, happiness, enthusiasm, desire and optimism.
Cool Tones
Cool tones, like blue and green, evoke nature, wealth, initiative, youth, confidence, security, harmony, unity, loyalty and strength.
Magenta, Purple, Indigo and Violet
These colors conjure magic, wisdom, pride, romanticism, spirituality, creativity and luxury.
| Home Improvement ROI |
|||
| Improvement Made |
Typical Cost |
Sales Price Increase |
Avg. Return |
| Full Staging |
$812-1089 | $2275-2841 | 169% |
| Kitchen & Bath |
$1546-2120 | $2823-4885 | 138% |
| Flooring Repair |
$1531-1714 |
$2267-2589 |
50% |
| Paint Exterior |
$2188-2381 | $2907-3233 | 34% |
