for real estate & living

Jill Sykes
Color plays a big part in selling

Color plays a huge part in selling a house. How you decide to dress your walls can convince a buyer that your home is move-in ready or leave them looking elsewhere. If the goal is to see the sparkle of "love at first sight," consider picking the right paint palette to suit a range of buyer tastes.

Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.

Color is the quickest and most inexpensive way to transform your home and make it a happier, calmer, and more productive place to live in.  Because colors can evoke different moods, it is important to know how the color of paint in a home will affect your home's atmosphere.

White, Gray and Black
White evokes air, light, purity, truth, sterility, simplicity and youth. Gray evokes elegance, formality, neutrality, respect, stability, subtlety, wisdom, urban sprawl and balance. Black evokes sorrow, mystery, rebellion and sophistication.

Earth Tones
Brown and beige shades promote feelings of calm, nature, richness, tradition and dependability.

Warm Tones
Red, orange, and yellow are warm or hot colors. They evoke intensity, passion, boldness, energy, happiness, enthusiasm, desire and optimism.

Cool Tones
Cool tones, like blue and green, evoke nature, wealth, initiative, youth, confidence, security, harmony, unity, loyalty and strength.

Magenta, Purple, Indigo and Violet
These colors conjure magic, wisdom, pride, romanticism, spirituality, creativity and luxury.

What Color Sells Your House? (click to find out)

 Home Improvement ROI
 Improvement Made
 Typical Cost
 Sales Price Increase
Avg. Return
 Full Staging
 $812-1089  $2275-2841 169%
 Kitchen & Bath
 $1546-2120  $2823-4885  138%
Flooring Repair
 Paint Exterior
 $2188-2381  $2907-3233  34%
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